The drawing of a Mini Cooper among Opera users is a bright event per se. If it is presented with bright banners, a lot of people will be attracted to participate in the drawing. That is what we developed in these banners: trendy gradients and dynamic composition convey the mood and engage in taking part.
In the new bold advertising campaign, Opera offers its users to stand out from the crowd. The emphasis is on contrasting metaphoric images: the gray sheep contrast to the bright personalities. Our task is to convey this idea with the help of cute, memorable illustrations. The composition based on the golden ratio directs the users attention while the color palette controls their mood.
As you know, we are experienced in creating vivid illustrations. They are aimed at catching attention, and then itu2019s up to the advertising message. Users have many reasons to use Opera browser, and for each of them, we have created an advertisement! Catch the attentionu2014give the argumentsu2014get a new download.
There are two incredibly annoying things: traffic jams and slowly loading pages on the Internet. While in the case of a traffic jam only a flying car can help you, to quickly surf the Internet you just need to download the Opera browser! Oh yeah, it is also without ads! See the animated banners weu2019ve created for this campaign.
Are there stars advertising your product? Great! Now itu2019s only needed to wrap up the entire advertising message in a bright and memorable ad. We have created a minimalist set of patterns and friendly shapes, and they perfectly reveal the meaning of the phrase u201cLess data, more fun.u201d